Craft Site

Websites for nonprofit organizations

Build trust. Grow support. Find more funding.

A custom website that explains what your organization actually does, turns visitors into donors and volunteers, and holds up when a funder looks you up before they write a check. One year of GrantSnag funder research comes with it.

Quoted to your organization one year of GrantSnag, $300

Get a free homepage concept See what is included

No sales call. You see a homepage for your organization before you decide anything.

The Bridge Fund concept homepage on a laptop: a nonprofit hero with its mission, a donate button and a published ledger of where the money went.
The same Bridge Fund concept on a phone, with the mission and donate action stacked for a small screen.

The Bridge Fund, a concept I built. Not a client, and labelled that way everywhere it appears.

Who this is for

Organizations doing real work with more mission than budget.

Youth programs · animal rescues · community organizations · food assistance · housing and homelessness · veterans organizations · arts organizations · health and community programs · education · environmental groups

That list is not a gate. If you are a nonprofit organization and your website is not doing what your mission deserves, you are in the right place.

What I hear

None of this is a design problem, exactly.

“Our mission matters. Our website does not show it.”

“People visit, and then they do not know how to help.”

“Our programs are hard to explain in a way people follow.”

“We look smaller online than we actually are.”

“Donating takes too many steps.”

“We do not have a good way to find funders worth approaching.”

Every one of those is fixable, and most of them are the same fix: a site organized around what a visitor came to do.

The offer

Two halves of the same problem.

Money comes into a nonprofit from people and from institutions. They need different things from you, and most nonprofit websites are built for neither.

One

The website

Built so a stranger understands your mission in seconds, sees what you actually do, and has one obvious way to help. Designed around your organization, not a charity template with your logo dropped in.

Two

The funder research

One year of GrantSnag, included with the build at $300 for the year. You search a larger nonprofit doing work like yours, and it shows the private foundations that funded them, how much, in what years, and who to contact. The data comes from IRS 990-PF filings, so it is money that actually moved.

The website

What you get, and what it is for.

A homepage that states the missionSo nobody has to guess what you do
Programs and services, structuredEach one explained on its own terms
Impact, told honestlyYour numbers and your stories, not stock ones
Donations wired to your platformWhatever you already use, connected properly
A volunteer pathWhat you need, and how to sign up
Events and newsletter, where they applyOnly if you actually run them
Leadership and boardThe page a funder opens second
Funders and partners acknowledgedCredibility that compounds
Built for phones firstWhere most of your supporters will find you
Search foundations in placeStructure, speed, and your listing wired up
Accessibility taken seriouslyBuilt to WCAG 2.1 AA as the floor
Analytics ready on day oneSo you can see what is working
Built with Google Ad Grant readiness in mindThe website side of the requirements
Looked after after launchOptional Care plan, $59 a month

Three people, one website

Three very different visitors, and they all land on the same page.

A nonprofit website has a harder job than a business one. It has to satisfy three people who want completely different things.

The donor

“I believe in this. How do I help?”

They have already decided. Every step between that feeling and a completed donation is a place to lose them, so there are as few as possible.

The volunteer

“I want to get involved.”

They need to know what you actually need, whether they qualify, what it asks of them, and what happens after they put their name down.

The funder

“Is this organization real, and is it aligned with what we fund?”

A program officer with your application open will look you up. In a few minutes they want mission, programs, leadership, geography, impact and a way to reach you. If they cannot find those, it counts against you, and nobody tells you that it did.

That third visitor is the reason a nonprofit website is not decoration. It is part of how your organization gets taken seriously.

The funder research

How GrantSnag works, and what it will not do.

GrantSnag is built by Brodie Wells, who ran development for a nonprofit and got priced out of the expensive tools. You type in a larger organization doing work like yours. It returns the private foundations that have funded them, the amounts, the years, and the officer to contact.

The data is IRS 990-PF filings. That means it is a record of grants that were actually paid, not a list of open calls. A foundation that funded work like yours three years running is a foundation worth researching properly.

One thing worth knowing up front: you search a larger organization doing similar work, not your own name. Smaller organizations often do not appear in 990-PF records as grantees yet, which is exactly why searching a peer is the way it works.

What it does not do

  • It does not write grant applications.
  • It does not offer grant consulting.
  • It does not guarantee funding. No honest service can.
  • It does not list open grants with deadlines. It shows historical giving, so you verify current requirements with the funder.

Those are GrantSnag's own words, from their FAQ and terms. I would rather you read them here than find them later.

One number worth holding on to: in 2023, the median private foundation made four grants, and 58% made between one and five. Which is why a list of foundations that have already funded work like yours beats a list of foundations that merely exist. Source: GrantSnag's analysis of 132,685 foundations and 2,134,734 grants in 2023 IRS 990-PF filings. That is the company's own published research.

The work

A nonprofit site, built the way I am describing.

The Bridge Fund is a concept, not a client. I built it to show what this looks like when it is done properly, and every interactive part of it genuinely works.

The package

The Nonprofit Growth Package.

  • A custom website, designed for your organization
  • Around five core pages, shaped to what you actually run
  • Donations, volunteering and contact wired up
  • Programs and impact structured properly
  • Mobile first, accessible, and built to be found
  • Analytics ready, and built with Google Ad Grant readiness in mind
  • One year of GrantSnag, $300
  • Optional Care after launch, $59 a month

The website

Quoted to your organization

Every nonprofit is a different size with a different budget, so I price each build to what it actually needs rather than publishing a number that fits nobody. Tell me about your organization and the quote comes back with the concept.

GrantSnag

$300 for the first year

Set with Brodie directly, below the $390 list price.

Get a free homepage concept

How it works

Start to finished, without a sales call.

You can do this whole thing over email, on your own schedule, between the eleven other things you are doing today.

01

Tell me about your organization

A short form, about two minutes. Only four answers are required.

02

I design a homepage concept

A real homepage for your organization, free, with a written explanation of what I changed and why.

03

You look at it on your own time

No meeting to schedule. If you have questions, you reply to the email.

04

If you want it, you start online

You pick the options, send me what I need, and the build begins. No call required at any point.

If you would rather talk it through, that is fine too, and it is your choice rather than my process. (757) 739-0945 or [email protected].

Google Ad Grants

Built with Ad Grant readiness in mind.

Google's Ad Grant program can give eligible nonprofits search advertising credit, and it has requirements on the website side: a real domain you own, secure hosting, substantial content describing your mission and programs, and working pages that do what they say.

I build to those requirements as a matter of course. To be plain about what that is and is not: I do not apply on your behalf, I cannot approve you, and nobody can promise you eligibility or a dollar amount. What I can do is make sure the website is not the reason you get turned down.

Questions nonprofits ask.

What does a nonprofit website cost?

The website is quoted to your organization. Nonprofits vary enormously in size and budget, and I would rather price your build to what it actually needs than publish a number that fits nobody. Tell me about your organization and the quote comes back alongside the free concept, with no obligation attached to either. GrantSnag is $300 for the first year, and Care after launch is $59 a month if you want it.

Is the homepage concept really free?

Yes. You tell me about your organization, I design a homepage for it, and I email it to you with an explanation. There is no cost, no obligation, and no call to sit through. If it is not right, that is the end of it.

Do we have to get on a call?

No. The whole process is designed to work over email, because most of the people I am talking to are running a program, not sitting at a desk waiting for a meeting invite. If you would rather talk, you can, but it is never the required next step.

What exactly is GrantSnag?

A funder research tool built by Brodie Wells. You search a larger organization doing work like yours and it shows the private foundations that funded them, the amounts, the years and who to contact, drawn from IRS 990-PF filings. It is a research tool: it does not write applications, does not offer consulting, does not list open deadlines, and does not guarantee funding. One year is included with a build at $300, below the $390 list price.

Will GrantSnag get us a grant?

No, and anyone who tells you otherwise is selling you something. GrantSnag shows you which foundations have historically funded work like yours, which is a far better starting list than guessing. Everything after that is still your application and the funder's decision. There is no published outcome data and I am not going to invent any.

Do we need to be a 501(c)(3)?

Not to get a concept. Tell me what your organization does and I will build one either way. Formal status matters more for things like the Google Ad Grant program, which has its own eligibility rules that are Google's to apply, not mine.

Can you work with the donation platform we already use?

Yes, and that is usually the right answer. If you already take donations through a platform your board and your bookkeeper understand, I connect it rather than move you off it. Changing donation platforms mid-rebuild is a good way to lose a month and some donors.

Who owns the website when it is done?

You do. The design and the content are yours once the build is paid. If you ever want to take it somewhere else, I hand it over. The full terms are at craftandsite.com/terms.

How long does it take?

It depends on the size of the site and on how quickly your team can get me content, which is honestly the usual bottleneck. You will see the concept first, so nothing is scheduled until you have looked at something real.

Who am I actually dealing with?

Me. I am Carson Holder, I build these out of Virginia Beach one at a time under Deliberate Services LLC, and you will always be talking to the person building your site. GrantSnag is Brodie Wells's own company, and he handles that side.

Start here

See your homepage before you decide anything.

Six questions about your organization. I will design a homepage concept for it and email it to you, with a written explanation. No cost, no obligation, and no sales call.

What do you most need help with?

Goes straight to me. I do not sell or share any of it, and you can ask me to delete it at any time. Privacy.

Prefer email? [email protected]. Prefer the phone? (757) 739-0945.